Break Time Unveils Refreshed C-Store Concept with Kansas City Market Expansion
January 17, 2017
Break Time, a fast-growing chain of convenience stores operated by MFA Oil Company, is unveiling a customer-focused layout, an enhanced food concept and refreshed branding at its 74th store in Lee’s Summit, Missouri.
The 5,000-square-foot Kansas City suburb location is the first store to incorporate Break Time’s new logo and accompanying graphics. In addition to a fresh look, designers developed a store layout with an open, customer-centric floor plan that prominently features a new carryout food concept with an established area barbecue restaurant.
“Our goal is to create a warm, welcoming atmosphere from the moment a customer steps foot inside,” said Curtis Chaney, MFA Oil’s senior vice president of retail operations in charge of the Break Time convenience store chain. “Aesthetically we’ve designed a clean and easy-to-navigate store experience that matches the excitement of launching a new Break Time logo and style.”
Break Time created the desired shopping experience with a series of simple but effective changes, such as raising the ceilings, repositioning the checkout and decorating with wood embellishments and a calming color palette.