APM Enhances Profitability for Independent C-Store Owners
July 21, 2016
Written By Adam Buckallew
American Petroleum Marketers, a division of MFA Oil, is a wholesale distributor of a broad spectrum of quality petroleum products for independently owned gas stations and convenience stores. Currently, APM operates in eight states across the Midwest, distributing more than 55 million gallons of fuel a year to its wholesale customers.
“We offer a wide selection of fuels, such as Top Tier® gasoline in almost any grade, regular and premium diesel, E85 and biodiesel,” says Jesse Burg, APM senior dealer manager.
APM’s service to its customers does not stop after a load of fuel has been delivered. APM has a large network of vendors it taps into to offer its clients group discounts.
“Our customers can take advantage of MFA Oil’s credit card sales volume for reduced processing fees,” Burg says. “If you consider the thousands of credit card transactions that a c-store goes through in a month, there’s an opportunity for the stores we work with to see significant savings thanks to our ability to negotiate favorable processing rates with the credit card companies.”
Additionally, APM is actively working with its customer base to stay ahead of the ever-changing c-store environment.
“C-stores are in the process of adopting newer and safer technology, such as chip card readers, to offer peace of mind to consumers and increase their operational efficiency,” Burg says. “Through our many vendor connections, we are helping our clients navigate this transition to the latest credit card processing technology while using our buying power to make the investment more manageable.”
The other main advantage APM offers its customers is branding choices. Stores working with APM can choose to offer Cenex, ConocoPhillips, Shell and Sinclair branded fuels. APM customers have the option of tapping into these brands for marketing support, or they can elect to retain their own brand and identity.
“Bottom line, we are all about giving our customers options and working with them to find ways we can save them money,” Burg says. “Whether that’s through our bulk fuel purchasing, credit card processing or through quality control and fuel analysis by our laboratory, we’re committed to helping our partners take their business to the next level.”