Going Digital
March 3, 2025
Written By Jon Ihler
Change isn’t always easy—especially when it involves something as familiar as the magazine you’ve been receiving in the mail for years. I get it. But as we launch this first digital edition, I want to take a moment to explain why we’ve made this transition and why I believe it’s the right move for our cooperative.
Several factors led us to this decision. First and foremost, printing and mailing costs have skyrocketed. Like many of you, we’ve seen firsthand how unreliable rural mail delivery has become. We’ve heard from members frustrated by magazines arriving weeks late—if they show up at all. A digital format allows us to deliver information faster, more reliably and at a fraction of the cost.
Beyond savings, moving to a digital magazine offers several advantages. We can now provide more timely updates, including late-breaking news and announcements. We also gain valuable insights into what interests our readers most. By tracking engagement—such as what articles are read the most and for how long—we can tailor future content to better serve you. Plus, digital magazines allow for interactive features, such as direct links to related resources, services or articles.
I know this will be a big shift for some of our members. Not everyone is comfortable with digital formats, and we understand that. If you need help getting signed up or accessing the magazine, our customer service representatives at your local MFA Oil office are ready to assist. We want to make this transition as smooth as possible.
The more digital communications continue to grow and evolve inside the cooperative, I would love to hear feedback on how we can help those who don’t feel as comfortable using it. The more we can help people get familiar with this transition, the better. I’m open to your feedback and suggestions. Please send them to [email protected].
You can access each edition at mfaoil.com, where you’ll also find an option to sign up for email notifications when a new issue is available. And, of course, we’ll continue sharing key updates on our website and social media channels.
We appreciate your support as we take this step forward. Our goal is to provide the best possible communication with our members, and we believe this change helps us do just that. Thank you for being part of MFA Oil, and I look forward to hearing your thoughts on our new digital magazine.